SDSUG Canonical Seal Package – Official Identity Standards

The SDSUG Canonical Seal is the formal, authoritative emblem of the Sonoran Desert Security Users Group. This page documents the official specifications, usage standards, and governance rules that ensure the seal’s integrity across all institutional, archival, and public applications.


Refined SDSUG logo featuring two green saguaro cacti, red desert mesas, and a golden sunset rendered in a polished, world‑class style.
The official emblem of the Sonoran Desert Security Users Group, honoring the original desert landscape with a timeless SDSUG institutional seal in matte brass, copper, and titanium tones on a dark background.

Canonical Seal Package Overview

1. Primary Seal (Color)

  • Use: Official documents, website headers, plaques, and formal publications.
  • Format: Full‑color emblem with matte brass, titanium silver, and copper tones.
  • Background: Black or deep charcoal only.
  • Minimum size: 1.25 inches diameter for print; 250 px for digital.

2. Monochrome Seal

  • Use: Embossing, letterhead, certificates, and archival documents.
  • Format: Single‑color (black, white, or metallic foil).
  • Design: Simplified linework; no gradients or texture.
  • Minimum size: 0.75 inches diameter for print; 150 px for digital.

3. Embossed Variant

  • Use: Physical seals, awards, and plaques.
  • Finish: Matte metallic (brass or silver).
  • Depth: 0.5–1 mm relief for tactile presence.
  • Lighting: Designed for directional light to reveal engraved typography.

4. Digital Icon Set

  • Use: Website favicon, social media, and internal systems.
  • Format: Simplified shield only (no text).
  • Colors: Brass and titanium on transparent background.
  • Sizes: 32 px, 64 px, 128 px, 256 px.

5. Typography Standards

  • Primary Typeface: Trajan Pro or EB Garamond (engraved serif).
  • Secondary Typeface: Inter or Source Sans Pro for digital clarity.
  • Kerning: Optical; tracking +10 for uppercase seals.

6. Color Palette

ElementHexDescription
Brass#B08A57Warm metallic tone
Titanium Silver#A0A0A0Neutral institutional silver
Desert Copper#8C5A3CRegional warmth
Black#0A0A0ABackground and text contrast

7. Usage Guidelines

  • Never distort or recolor the emblem.
  • Maintain clear space equal to the height of the “S” in SOUTHWEST.
  • Do not overlay text or imagery.
  • For partnerships, use the monochrome variant beside partner logos.
  • For research publications, use the digital icon set in headers.

Explore SDSUG

About SDSUG
Our mission, history, and values.


Speak at SDSUG
Guidelines and proposal instructions for presentations.


Membership
Join SDSUG for peer collaboration and networking.

SDSUG at a Glance
Overview and FAQ for new members.


Volunteer at SDSUG
Roles supporting events, operations, and community.


Safety & Incident Response
Trained officers, standards, and protocols for a safe, professionally governed environment.

Leadership
Meet the team guiding SDSUG’s direction.


Events & Meetings
Upcoming meetings, topics, speakers, and partner events.


Sponsors
Organizations supporting SDSUG’s mission and practitioner community.



Last Updated: April 2026